Companies I've worked with
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Patrick Fitzgerald
AI systems read your content before your buyers do. They summarize it, compare it against competitors, and decide whether to surface it. If your positioning is vague or contradictory, AI will favor a competitor with a cleaner story. Saltbox designs content operations for the new way customers find you.
AI production infrastructure—editorial judgment included
Organizations are under pressure to produce more content with AI. But volume without editorial oversight leads to poor-quality output that erodes credibility. And content without strategic direction fails to register with the AI systems now deciding what buyers find. I build content operations that close this gap: AI production infrastructure designed by a writer with twenty years of enterprise experience, editorial rigor built in at every stage.
Companies I've worked with
AI content ops—writer designed and managed
An off-site AI content production system built around your brand. I operate it—generating, verifying, and editorially reviewing a sustained output of high-quality content—and hand it off when you're ready to run it in-house.
High-investment, long-form content that serves two audiences simultaneously: the human buyer reading it and the AI systems that shape what buyers find. The same qualities that earn reader trust turn out to be exactly what AI rewards.
An AI-powered audit and remediation of your existing published content. I map what you have, identify structural gaps and positioning inconsistencies, and rebuild it for the way AI systems now read and evaluate content.
Get in touch
Tell me what you're working with—your content needs, your team's capacity, your growth targets. I'll come back with a clear picture of what a content system built for your situation would look like.